Amazone has become the most popular brand in Germany
German analytical agencies presented a summary of the index of agricultural machinery manufacturers present on the German market with the best reputation and prevalence. This year's rating is topped by the Amazone brand.
“The result is amazing, but given the development of the company in recent years (record turnover, construction of new production facilities, a leading position in precision farming, continuous expansion of the production program and emphasis on quality), it is well deserved,” the statement says.
Popularity polls for companies in various agricultural sectors have been popular in Germany for decades. The ratings of companies operating in the following areas are determined annually: agricultural machinery and technology, chemistry and seeds, trade and services.
A brand score from different perspectives, called an "image barometer" or "Markenimage", that is, brand popularity, indicating the current importance for each of the 623 farmers surveyed. Agrarians, among other things, were asked which companies they know and how successful they are in the market.